BIG FELLA
Big Fella, The Hustlin Gourmet, is a triple XL threat: TV Personality, Music Artist and Business Man. Raised on the Mean Streets of Detroit, by his single mom who had more love than money. Being directly influenced and inspired by the genius of Berry Gordys Motown and Henry Fords Ford Motor Company, Big Fella could always hustle a dollar and turn it into a hundred. He was a latch key kid who started fending for himself early on. After being inspired by the likes of the Frugal Gourmet and Yan can cook, a chef was born. Growing up near the now famous 8 Mile, Big Fella found himself in the middle of a cultural, racial and musical melting pot. Right on the geographic line between Detroit's white and black community, he saw that people are more alike than they are different, even if they can't always recognize it. So when he started developing musically, he naturally gravitated to a place that everybody could relate to.
This was all well and good, but when he graduated High School, his mother gave him an Ultimatum, Join the army, Get a job or Go to school. This was not a difficult decision for Big Fella. After a visit with his father in Nashville, he came to Middle Tennessee State University. It was a great place, uniquely suited for his love of music and media, and an opportunity to bring his big city hustle to sleepy college town. Neither Big Fella nor Murfreesboro, TN would ever be the same. While in school, studying recording arts and media production, Big Fellas true passion was making Money. He was selling cakes, cook books, cd's, dvds shoes, purses, what ever the people wanted, Big Fella always seemed to have just one more in his trunk, especially for you! His personality works much the same way. Whether thats through his cooking, music or just a casual introduction, his impression is lasting. Just ask people like Ken Levitan of Vector Management (Bon Jovi, Kid Rock, Lynyrd Skynyrd, Lyle Lovett), or Jimmy Iovine of Interscope Records (Dr. Dre, Eminem, 50 cent, U2). Both just want to be in the "Big Fella Business" because he is so infectious. That prompted them to craft the first of the now infamous 360 deals that are so popular in the music business today. They new that Big Fella was an original, and that they would have to form a new business model to contain his unique blend of talents.
Now as a leading consultant for various Music Row, Atlanta, New York, Los Angeles &African music & entertainment companies and as a partner in a record label/production company started by 8 time Grammy Award Winner Commissioner Gordon Williams, he has the final jewel in his crown, business leadership. By transitioning his street hustle into business acumen, Big Fella has become an expert in Branding, Promotion, Sales and Marketing. As Americaʼs leading purveyor of Soulful Food, Soulful Music and a Soulful Lifestyle... expect big things form this larger than life character, and always remember to THINK BIG!
Big Fella, The Hustlin Gourmet, is a triple XL threat: TV Personality, Music Artist and Business Man. Raised on the Mean Streets of Detroit, by his single mom who had more love than money. Being directly influenced and inspired by the genius of Berry Gordys Motown and Henry Fords Ford Motor Company, Big Fella could always hustle a dollar and turn it into a hundred. He was a latch key kid who started fending for himself early on. After being inspired by the likes of the Frugal Gourmet and Yan can cook, a chef was born. Growing up near the now famous 8 Mile, Big Fella found himself in the middle of a cultural, racial and musical melting pot. Right on the geographic line between Detroit's white and black community, he saw that people are more alike than they are different, even if they can't always recognize it. So when he started developing musically, he naturally gravitated to a place that everybody could relate to.
This was all well and good, but when he graduated High School, his mother gave him an Ultimatum, Join the army, Get a job or Go to school. This was not a difficult decision for Big Fella. After a visit with his father in Nashville, he came to Middle Tennessee State University. It was a great place, uniquely suited for his love of music and media, and an opportunity to bring his big city hustle to sleepy college town. Neither Big Fella nor Murfreesboro, TN would ever be the same. While in school, studying recording arts and media production, Big Fellas true passion was making Money. He was selling cakes, cook books, cd's, dvds shoes, purses, what ever the people wanted, Big Fella always seemed to have just one more in his trunk, especially for you! His personality works much the same way. Whether thats through his cooking, music or just a casual introduction, his impression is lasting. Just ask people like Ken Levitan of Vector Management (Bon Jovi, Kid Rock, Lynyrd Skynyrd, Lyle Lovett), or Jimmy Iovine of Interscope Records (Dr. Dre, Eminem, 50 cent, U2). Both just want to be in the "Big Fella Business" because he is so infectious. That prompted them to craft the first of the now infamous 360 deals that are so popular in the music business today. They new that Big Fella was an original, and that they would have to form a new business model to contain his unique blend of talents.
Now as a leading consultant for various Music Row, Atlanta, New York, Los Angeles &African music & entertainment companies and as a partner in a record label/production company started by 8 time Grammy Award Winner Commissioner Gordon Williams, he has the final jewel in his crown, business leadership. By transitioning his street hustle into business acumen, Big Fella has become an expert in Branding, Promotion, Sales and Marketing. As Americaʼs leading purveyor of Soulful Food, Soulful Music and a Soulful Lifestyle... expect big things form this larger than life character, and always remember to THINK BIG!
